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Welcome!

by Tim Davies | May 1, 2020 | Uncategorised

Facebook Ads for Beginners (in Tourism Businesses) Welcome!

Welcome! In this course you’ll learn;

  • how to think about your Customer’s Journey
  • how this maps to the layers of the Facebook Ads platform
  • how to choose your audiences
  • how to set ads up in Facebook
  • how to start to read results
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Welcome!
Before you start in Facebook – here’s one really important thing you need to know.
1 Topic
Understanding the Customer Journey and how it maps to Facebook Ads
Choosing your Audiences
1 Topic
How to choose various audiences for yours ads
Setting up your first ad (A BrandAwareness Campaign)
1 Topic
Getting your first ad running (with an introduction to Facebook Business Manager)
Introduction to the Facebook Pixel
1 Topic
Why the Facebook pixel is essential and how to get started with it
Adding new Audiences (Adsets) to existing Campaigns
1 Topic
How to add new Facebook Audiences to existing campaigns, quickly.
Setting up a Consideration Campaign
1 Topic
How to set up ads inside a Consideration Campaign to get people visiting your website/messenger or store.
Understand results and what’s next
3 Topics
Starting to understand the Facebook Ads manager data, to know how your ads are going
2 Days in – Real results from the campaigns we set up in this course
A final thought
SPECIFIC: Ad ideas for Retail Stores
SPECIFIC: Looking for ads ideas for your segment in Tourism?
Return to Facebook Ads for Beginners (in Tourism Businesses)

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