In this topic you’ll learn;

• What the Customer’s Journey even is
• How it can be useful to think about how to advertise to a target audience
• The typical stages a Customer goes through to buy your products or services
• What platforms your Customer is using at each stage, and how this should influence how you interact with them
• How to structure your ads, in Campaigns, Audiences, and Ads
• How this structure directly leads what you set up in Facebook Business Manager