In this topic you’ll learn;

  • What the Customer’s Journey even is
  • How it can be useful to think about how to advertise to a target audience
  • The typical stages a Customer goes through to buy your products or services
  • What platforms your Customer is using at each stage, and how this should influence how you interact with them
  • How to structure your ads, in Campaigns, Audiences, and Ads
  • How this structure directly leads what you set up in Facebook Business Manager