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In this topic you’ll learn;
- What the Customer’s Journey even is
- How it can be useful to think about how to advertise to a target audience
- The typical stages a Customer goes through to buy your products or services
- What platforms your Customer is using at each stage, and how this should influence how you interact with them
- How to structure your ads, in Campaigns, Audiences, and Ads
- How this structure directly leads what you set up in Facebook Business Manager