Free everything to help tourism businesses become an absolute must-do in their region.

Using Search and Social Advertising Together to Drive Traffic to your Website Right Now

Learn how to set up Google Ads and Facebook Ads in conjunction to target audiences in your nearest capital city (day-trippers and overnight stayers) and visitors currently in the destination.

We use a real tourism operator’s ad account so you get to see exactly how to do it in the real world.

This training covers;

  • How to think about the campaigns and audiences
  • Where to find ideas for content for the ads
  • How to target an audience in your nearest capital city
  • How to target visitors in destination right now
  • So you can drive qualified traffic to your product or service without any delay.
  • You’ll come out of this course with 2 ads set up on each platform
  • ….and the confidence to run your own Facebook and Google Ad campaigns.

Introduction

A quick outline of what we cover in the course.

The difference between Social and Search ads, when to use each.

In this lesson you’ll learn;

  • Revisiting the Customer Journey, and the process your customers go through to buy
  • What is the difference between Search and Social ads
  • When to use each, and how to write for them

Think of your ads in these layers (Facebook and Google)

In this lesson you’ll learn how to create ads, to what audiences, for what objective. It’s always important to start your marketing from a place of strategy, and this lesson helps you do that.

How to generate ideas for what to write in the ads

In this lesson you’ll learn;

  • Where to get ideas from other tourism organisations
  • How to see other business page’s ads on Facebook
  • How to use Google to find Google Ad ideas

Setting up your first (or next) Google Search Ad

In this lesson you’ll learn;

  • How you’ll create an ad account if you don’t have one
  • How to set your location
  • How to give Google an idea of your keywords
  • Creating the ad
  • Setting the budget and budget considerations
  • Going live with the ad
  • How you’ll tweak keywords once the ad is live
  • How you’d create another ad, or duplicate an existing one inside a campaign

Setting up a Facebook Ad to a nearby major city (targeting day trippers and overnights)

In this lesson you’ll learn;

  • What Facebook Business Manager is (in brief)
  • How assets are organised in Facebook Business Manager
  • Creating a new campaign and new audiences
  • Using location targeting
  • Setting up an ad
  • How to create variations if you want to

How to create an ad targeting visitors in your destination

In this lesson you’ll learn;

  • How to set an ad up to only show to travelers
  • What the display URL is (for example, in case you’re using an external booking website)

Well done!

Nice one, you made it! I hope you got heaps out of it and can start running effective ads on Facebook and Google to drive qualified traffic to your website.